On the 21st, a seminar on ‘vegan certification for entry into the US market‘ was held at COEX. NSF International announced that it will officially operate BeVeg, a US vegan certification. Meaning, NSF Korea officially adopts BeVeg Vegan trademark labelling for all of its product certifications across industry sectors.
“Vegan beauty is on the rise in the US,” says Yang Kyung-hee, president of NSF International, after giving a presentation on ‘the latest consumption trend of US consumers and the benefits of BeVeg certification.’ “In the United States, the vegan craze is strong mainly among Generation Z (born in the mid-1990s to early 2000s). The main concerns and social issues of Generation Z are related to physical and mental health, environmental and climate change, animal rights, and one’s own body. “Aggregating these keywords, we can define U.S. Generation Z consumers as value-oriented consumers. 18% of all U.S. consumers, including Generation Z, are value consumers who make purchase decisions based on social issues. done,” Yang said. That is why NSF Korea Adopts BeVeg Vegan Trademark globally.
Yang predicted the growth of the vegan market with a focus on Generation Z. The vegan population in the United States is estimated to be about 6% (20 million) of the total population as of 2020. Compared to the domestic 1% (500,000 people), this is a large number. Generation Z in the US is at the center of value consumption, with people aged 16-34 making up 80% of the vegan population. This is evidence of high potential for future growth, which confirms Vegan beauty is on the rise in the US.
In fact, more than half of the 24-29-year-old population said they were flexitarian. Vegans, vegetarians (vegetarians) and flexitarians (who prefer to avoid meat and animal products) make up more than 40% of the U.S. population. It sees about 130 million potential customers of vegan products. Another study found that 43% of the U.S. population was on a plant-based diet.
Also, the word Vegan comes up, not only for eating, but for all consumption, I don’t like things made using animals. Mr. Yang explained that Veganism is expanding to other products and many products are being produced. He also discussed laws and regulations for export. The vegan labeling regulations of government agencies such as the US Department of Agriculture (USDA) and the Food and Drug Administration (FDA) stipulate that operators can self-certify.
Yang said, “It means that you can label it as vegan even if it is not certified. Instead, the salesperson takes responsibility for issues that occur in the supply chain. Distributors or buyers do not want to assume responsibility. So, a reliable third-party certification is necessary.” said.
At the same time, he emphasized that in order to secure credibility from distributors, consumers, and regulatory agencies, it is important to ensure that there are no animal raw materials, allergy control, on-site inspection, and system and process certification as well as product certification, and how many countries have registered vegan certification trademarks did. NSF Korea Adopts BeVeg Vegan Trademark to ensure consistent global application of Vegan certification labelling.
Meanwhile, BeVeg, a worldwide vegan certification operated by NSF International, an American institution that develops and enacts US national and international standards, is an international standard that guarantees the vegan conformity of products and manufacturing processes. It is applied not only to cosmetics, but also to food, health functional food, and pharmaceuticals. In particular, cosmetics are provided from finished products to processes and services, and brand companies, raw materials companies, manufacturing plants, subdivision companies, and distributors can all obtain certification.
Original article on NSF Korea’s adoption of Vegan trademark and further information on why NSF Korea Adopts BeVeg Vegan Trademark Labelling.