Vegan Growth

News features

Veganism Is Bigger Than You Think

Across culture – from actors to athletes to musicians to social influences – being vegan has never been more popular. The celebrities on this page alone reach over 1 billion people!

Tom Brady

  • 5-time Super Bowl champ
  • 3 Time NFL MVP
  • 7.7M Instagram followers

Gisele Bündchen

  • Model, activist, and businesswoman
  • 16.2M Instagram followers
  • Forbes top-earning models list in 2012.

Natalie Portman

  • Oscar winner
  • 2-time Golden Globe winner
  • 7.1M Instagram followers

Carrie Underwood

  • 7-time Grammy winner
  • 14-time CMA winner
  • 9.8M Instagram followers

Beyoncé

  • 22-time Grammy winner
  • 8-time AMA winner
  • 27-time BET winner
  • 152M Instagram followers

Ariana Grande

  • 3-time AMA winner
  • Time's Magazine 100 Most Influential People in the World. (2017)
  • 198.3M Instagram followers

Ellen DeGeneres

  • 39-time Emmy winner
  • 23-time People's Choice Award winner
  • 92.5M Instagram followers

Serena Williams

  • 723-time Grand Slam champion
  • 12.5M Instagram followers

Miley Cyrus

  • 113.6M Instagram followers

Liam Hemsworth

  • 13.9M Instagram followers

The Opportunity

Demand for vegan and plant-based products continues to rise – and there is no brand that owns the vegan space across categories. Almost 80% of consumers of vegan products are not vegan.

Top Trend

“Going Meat Free”

“Going Vegan’ is predicted to be the biggest food trend of 2018.”
– Just Eat Survey

600%

Increase in Number of Vegans

“There’s been a 600% increase in people identifying as vegans in the U.S. from 2014 - 2017.”
– Global Data report

1500%

Increase in Demand

“Demand for vegetarian options increased by 987% in 2017.”
– LiveKindly

24% Increase

in Plant-Based Proteins

“There’s been a 24% increase in consumer demand for plant-based proteins since 2015.”
– NPD Group

Increasing Demand for Vegan Products

Key Statistics

10.5% CAGR Vegan Food Market Growth

Vegan Market to grow at a CAGR of 10.5% between 2019-2026.
– Allied Market Research.

$31.4 Billion Vegan Food Market Size

The Vegan Food market size to reach $31.4 billion by 2026.
– Allied Market Research.

13.4% CAGR Demand for Vegan Products

Demand for vegan products excluding dairy and meat alternatives set to grow at CAGR of 13.4% during 2019-2026
– Allied Market Research.

$20.8 Billion Projected Global Market for Vegan Cosmetics

The global market for vegan cosmetics is projected to reach $20.8 billion by 2025. Millennial consumers is driving this global trend.

TOP TREND Going Meat Free

Going Vegan is predicted to be the biggest food trend of 2018.”
– Just Eat Survey

1500% Increase in Demand

“Demand for vegetarian options increased by 987% in 2017.”
– LiveKindly

600% Increase in Number of Vegans

“There’s been a 600% increase in people identifying as vegans in the U.S from 2014 - 2017.”
– Global Data report

24% Increase in Plant-Based Proteins

“There has been a 24% increase in consumer demand for plant-based proteins since 2015.”
– NPD Group

½ Billion Vegetarians Worldwide

There are nearly a half BILLION vegans & vegetarians worldwide – veganism is a growing trend!

$21.6 Billion in Global Food Sales

Global sales of vegan alternatives are predicted to reach $21.6 BILLION in the next six years.

22.8 Million Americans Follow Plant-Based Diet

Market research shows that 6% of the US population is now vegan, and 22.8 MILLION in the US alone follow a “vegetarian-inclined” diet.

#1 Search on Google.com

‘Vegan food’ was the TOP Google search among New Yorkers in 2016, 90% increase in Vegan searches in 2016, #1 search in 2018 in all urban cities.

Top Trend “Going Meat Free”

Research company Global Data identified “going meat free” as their #1 trend. What’s more, New York Magazine declared 2014 as the Year of the Vegan, due to the rise in people switching to plant-based diets.

80% People Who Are Limiting Meat Consumption

17% of US consumers between the ages of 15 and 17 currently claim to eat a plant-based diet, and 60% of those surveyed reported that they were cutting back on meat.

1500% Increase Vegan Food Sales

In 2018, sales of vegan foods have increased by a whopping 1500%.

257% Increase

in vegan food and beverage launches in 2016, compared to 5 years ago.
– Mintel Global Food and Drink Trends.

$872.7 Billion Global Market for Ethically Labeled Foods and Beverages

The global market for ethically labelled packaged foods, soft drinks, and hot drinks (excluding private label) is set to reach $872.7 BILLION in USA by 2020.

3/4 People Prefer Plant-Based Foods

Three out of four consumers surveyed prefer plant-based foods for health benefits, to lose weight, feel better, and to help the environment.

Summerhill Pyramid Winery

#1 consumer request in 2016 was for vegan wine. BeVeg Certified 2019.

Duval-Leroy Brewery

announced “Vegan” based on consumer requests.

Guinness Brewery

announced “vegan” when it removed fish bladder from its 250-year-old-filtration process.

60% Rise

in the number of global food and beverage launches using a vegetarian claim between 2011 and 2015. Innova Market Insights.

1500% Sales Increase

US Plant-based food sales are up 1,500 percent, according to an online retailer ocado.com in 2016.

New York Magazine Year of the Vegan

New York Magazine declared 2014 as the year of the vegan due to the rise in people switching to plant-based diets.

66% Growth

in vegetarian menus in the last three years, according to ForksOverKnives.com in 2015.

Rise of the Vegan

More US households than ever buying vegan wine products. Vinfolio.

More than ½ Wine-Buying Purchases

Research shows that more than half of wine-buying purchases are based on label.

Consumers Want Alternatives

“Today’s consumers want alternatives to gelatin fining,” said Wine Business Magazine.

Vegan Investment

Vegetarian related content mentioned 4.3 million times in 90 days, compared to 4.1 million references to Coca-Cola.

30% Increase Household Beverages

US household penetration of plant-based beverages has doubled in five years to more than 30% with almond milk now accounting for almost 70% of sales.

Vegan Labels Rising Demand

Vegan labels are set to grow by a compound annual growth rate of over 5 percent annually between 2015 and 2020, translating into US $13.0 billion and $708 million additional sales.

350% Rise Vegans in UK

The UK accounts for roughly 20% market share of all vegan food and drink products that were launched in Europe in 2015. UK Plant-based food sales are up 1,500 percent, according to an online retailer ocado.com in 2016.

Meat Giant Tyson Invests Vegan

US Meat Giant Tyson buys 5% stake in plant-based companies.

Vogue Top Wedding Trend

Vogue Magazine names “Vegan” as a top wedding trend in 2017

New Consumers. Consumers Preferring Vegan

Consumers prefer animal welfare and environment-friendly products. “Manjunath Reddy, analyst at Technavio for food research, London Business Wire Global Market Research Company Euromonitor International launched its database in response to consumer demand for label transparency.

The Time for Change is NOW

Consumers are demanding:
AuthenticityTransparencyTruth&Accountability
Demand the change you wish to see in the world.

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